Date of Last Update: 15 Dec 2025
SuperFi Terms of Service
Introduction
SuperFi uses cookies and similar technologies to support the proper functioning of our website and app, remember user preferences, and help us understand how our services are used. This Cookie Policy should be read together with our Privacy Policy and Website Terms of Use.
We are committed to protecting your information and being transparent about how cookies are used. This section explains what cookies are, the types we use, and how you can manage your choices.
When you first visit our website, you will be asked to set your cookie preferences through our cookie banner. You can withdraw or change your consent at any time. Essential cookies are required for the site to function, but non-essential cookies will only be used if you choose to allow them.
If you prefer not to accept non-essential cookies, you can also disable them through your browser settings. Please note that disabling certain cookies may affect the performance or availability of some features.
We may update this Cookie Policy from time to time. Any changes will be posted on this page. Please check back periodically to ensure you have seen the latest version.
About cookies
Cookies are small text files that are placed on your device when you visit a website. They help websites function properly and allow certain features to work, such as remembering preferences or understanding how visitors use the site. Cookies can also be associated with information such as IP addresses or device identifiers, which may be considered personal data under UK GDPR.
We use cookies and similar technologies for the following purposes:
To ensure the website functions correctly and securely
To remember your preferences (for example, cookie consent choices)
To understand how visitors use our website so we can improve performance and usability
To help us diagnose technical issues
We only use non-essential cookies (such as analytics cookies) if you choose to allow them through the cookie banner.
Cookies may be either “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain until they expire or you delete them). Session cookies help with basic functionality and security. Persistent cookies help us understand returning usage patterns and remember preferences.
You can manage or withdraw your cookie preferences at any time using the cookie banner or your browser settings. Disabling certain cookies may affect how the website functions.
More about the cookies we use
Cookies can be set either by SuperFi (“first-party cookies”) or by third-party providers whose services we use (“third-party cookies”). First-party cookies are placed directly by our website. Third-party cookies are set by external providers to support functions such as analytics and performance monitoring.
Some cookies used on our website are operated by trusted third-party providers such as Google Analytics or HubSpot. These providers may process data in line with their own privacy and cookie policies. Further details on each cookie type and provider can be found in the lists below.
We use the following cookies:
Strictly necessary cookies; These cookies are required for the basic operation of our website and cannot be switched off. They include essential security-related cookies and those needed to enable core functionality such as page navigation.
Performance cookies: These cookies help us understand how visitors use our website, such as which pages are visited and any issues encountered. This information is used in aggregate to improve site performance and usability.
Functionality cookies; These cookies allow the website to remember basic choices you make (such as language or display preferences) to provide a more consistent experience. They do not store personal information.
Analytics cookies: We use analytics tools to understand how people interact with our website and to help us improve its content and structure. These cookies may include technologies like web beacons or tracking pixels, but any data collected is aggregated or anonymised and does not identify you.
Advertising & Targeting cookies; These cookies may be used to record your visit to our website, including the pages you view and the links you click. This information can be used to show you advertising that is more relevant to your interests, either on our website or on other websites. Where we use these cookies, they will only be set with your consent through the cookie banner.
Cookie consent; Cookies will only be set based on the preferences you select in our cookie banner. You can change your cookie settings at any time.
Cookies we use
Below is a full list of the first party cookies we use together with a description of what they are used for, and what type of Cookie they are:
Cookie
Type
Description
_ga, _ga_*
Analytics
Used by Google Analytics 4 to understand how visitors use the site (e.g., pages viewed, navigation patterns). IP addresses are anonymised before processing.
_gid
Analytics
Helps distinguish users for statistical reporting.
cookie_consent
Strictly necessary
Stores your cookie preferences so the website knows which cookies you have accepted or declined.
Below is a summary of the third-party cookies that may be used on the SuperFi website, including their purpose and duration. These cookies are only set where you have given consent through the cookie bannerCookie
Type & Duration
Description
Google Analytics / Google Tag Manager
Analytics, Persistent
Used to understand how visitors use the website, such as pages viewed and navigation patterns. The information is aggregated and anonymised, and no personally identifiable information is stored.
Meta (Facebook)
Advertising / targeting, Persistent
May be used during advertising campaigns to measure effectiveness and deliver ads more relevant to users’ interests. Only set where consent is provided.
Turning cookies off
Most modern browsers allow you to manage your cookie preferences, including blocking cookies, deleting existing cookies, or enabling “Do Not Track” features. If you choose to block or delete cookies, some parts of our website may not function correctly, and any stored preferences (including opt-out settings) may be lost.
If you prefer to block third-party cookies only, you can adjust your browser settings to do so while still allowing essential cookies required for basic site functionality.
You can find guidance on managing cookies in your browser’s help or settings menu.
Tracking Pixels
We may use tracking pixels in certain marketing emails to help us understand whether an email has been opened and to improve the relevance and effectiveness of our communications. Tracking pixels are small, invisible images that provide basic information such as whether an email was opened and, in some cases, the type of device or email client used.
This information is used in aggregate to help us understand engagement and improve future email content. You can opt out of marketing emails at any time by using the unsubscribe link included in those communications.
Withdraw Consent
You can withdraw your consent to receive marketing emails (including those containing tracking pixels) at any time by selecting the unsubscribe link in the footer of any email we send.
Contact us
If you have any questions about our cookies or this Cookies Policy, please contact us at: support@joinsuperfi.com